Brands I'm proud to have worked with
Examples of my expertise
Business growth strategy
Cyclechic.co.uk
When Cyclechic approached me to grow their business, I researched their marketplace and made recommendations within a phased marketing strategy that saw their business grow by 57% in sales revenue in the first year. I also helped them undertake a website re-vamp to attract new customers and retain existing ones, driving repeat purchases from a loyal fan base of style conscious cyclists.
Result: Business grew by 57% in first year.
Fresh brand direction
Response Source (formally DWPub)
Result: Better brand awareness generated more sales from new and existing customers.
Response Source connects journalists and PRs. Over several years they had increased their services and needed a re-brand to bring everything together. I facilitated workshops to engage employees and key stakeholders, interviewed clients and used all feedback to inform the new brand direction. A fresh creative approach was adopted across all marketing and new brand guidelines were put in place to keep everything in sync.
Insight driven communications
Chailey Heritage Foundation
Result: Raising awareness of charity has increased recruitment, volunteering & donations.
Chailey Heritage Foundation is a Sussex based charity that cares for children and young people with complex disabilities. I research, (including interviews to gain insights), plan, and write for a broad range of communications including press articles, brochures, website content, and case studies about the amazing young people who benefit from the charity's services. Bi-annually I also plan and write Discover Magazine for the charity's large base of supporters. Given the sensitive nature of the subject matter, I feel proud that I have gained the trust of many parents and care givers to tell their stories. My work has also led to public and corporate donations, as well as driving recruitment for jobs and volunteering within the charity.
Research led strategy
NSPCC & Childline
Result: Accessible help for children, anywhere, anytime.
Back when Childline and NSPCC merged, I was part of a team tasked with making help accessible for children anywhere, anytime. This included developing a revolutionary online chat platform for children to talk to counsellors. I interviewed Childline counsellors who revealed that anonymity and safety were core concerns for children, so we developed a online counselling chat platform that could not be traced by anyone in order to win children's trust and keep them talking. My research also helped to drive the online marketing campaign to engage and educate children about the new online chat service, and share it with their friends.
Digital & content strategy
FT.com
FT.com needed to grow their online offering in the wake of falling sales for all national newspapers. I was part of the winning pitch team for the business, recommending a strategy to grow the online offering, attract more online readers and provide engaging content to rival the competition.
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Result: Growth in online readership and subscriptions.
Gaming strategy
British Heart Foundation
British Heart Foundation's Food4Thought campaign aimed to educate 11 to 13 year olds about the long-term effects of a healthy lifestyle. I helped to develop a marketing strategy for an online game to "gross out" young people about many of the disgusting things that go into unhealthy food. The fun, engaging, and educational game inspired many kids to make healthier food choices.
Result: Better awareness to inform better choices.